I run ads for contractors. People have stopped to watch my videos 168 million times. I make your ads the same way, from photos of your own jobs. Every lead reaches your phone in seconds.
Leads that are only yours. On your phone right away.
All of this comes in one price. It is all set up in your first month. None of it costs extra.
Private leads
Only yours. Nobody else gets them.
Every lead goes to you and only you. I do not sell it and I do not share it. Not with the company down the street, and not with anyone else.
Right away
On your phone in seconds.
The moment someone sends the form, it comes straight to your phone. Their name, their number and their answers. You call while they still care.
Your area
Your competitors cannot hire me.
One company per trade in each area. When I work for you, I say no to the company across the street.
Only serious people
Before they send their number, people answer a few questions. Someone who only wants a price stops there.
You know it all before you call
What they want, when and where. The answers sit next to their name, so you call ready.
The customer knows who you are
They get an email right away with your name and number, saying you will call. You are not a strange number.
No lead gets forgotten
One hour after each lead, you get a reminder. Once, and then it stops.
You see it all yourself
Every lead also lands in your sheet. You see the numbers yourself. You do not have to take my word for it.
A number in writing, or I work for free
We write down how many good leads you get in 90 days, before you pay. If you do not get them, I keep working up to 30 more days with no fee.
Most months you film nothing
I make the ads from photos and videos you already have. Up to 8 new ads every month.
Under your company name
The ads and the form run under your company name. People remember you, not me.
The account stays yours
The ad account, the ads and all the data are yours. If you ever leave, you keep all of it.
Your ad money does not go through me
You pay Meta straight from your own card. You see where every dollar went.
No new software
Nothing to buy and nothing to log in to. You do not even have to open Facebook.
One person, one number
You work with me, nobody else. A short report every week, and a call once a month.
All of this is in one price. Nothing extra to pay.
The system
FILTERSystem
Ads bring people in. The filter lets only the serious ones through. They reach your phone in seconds, and you call them.
How big is the job?
When do you want it?
Which zip code?
People who see your adsA few questionsSerious people, on your phone
Most ads send you anyone who taps. The FILTER System asks a few questions first. People who only want a price stop there. The ones who reach you want the job done.
With the filter, 15 of 34 people booked an estimate. A turf contractor in Arizona, summer 2026.
The FILTER System, step by step
From an ad to a job, in five steps.
Pick a step to see it. Or just watch, it plays on its own.
Example ads
A few questions first.
How big is the job?✓
When do you want it?✓
Which zip code?✓
Send
Tuesday6:12
New leadnow
Their answers are inside
TradeJob sizeWhenZip code
New leadnow
Their answers are inside
TradeJob sizeWhenZip code
You call themSo when you call, they know who you are.
Example ads
What your ads could look like.
These are examples, made to show the style. They are not client work. Your ads start from photos of your own finished jobs.
Drag the ads, or use the arrowsSwipe to see more →
ExampleTurf
ExamplePools
ExamplePatios
ExamplePergolas
ExampleOutdoor kitchens
ExampleDecks
Drag
One result, whole
What five weeks of ads did for a turf installer in Arizona.
One result, whole
What five weeks of ads did for a turf installer in Arizona.
34 people filled in the form with questions.
15 of them booked an estimate.
All 15 estimates happened.
$106.67 is what each estimate cost. That is $1,600 of ads, divided by 15.
This summer I ran ads for a turf contractor in Arizona. My first lead form was too easy to fill in. Lots of people sent it, but many of them were not serious. So I made a new form with a few questions to check who was serious. 34 people filled that one in. 15 of them booked an estimate. All 15 estimates happened. That form cost $1,600 in ads. That is about $107 for each estimate.
A form with questions gets fewer leads. But more of them are real people with a real yard. That is why every form I build asks a few questions first.
Lots of people sent it. Many of them were not serious. They wanted a price, not a yard.
Second form
34 people. 15 estimates.
A few questions first. How big the job is, when they want it, which zip code. 15 of the 34 booked an estimate, and all 15 happened. $1,600 of ads on the second form. That is about $107 for each estimate.
Results
Who I have done it for.
The turf result is the closest to your business. The other three come from different markets.
Contractor15
Arizona turf contractor. Estimates booked from 34 people who filled in a form with questions. All 15 happened. $1,600 of ads, about $107 each.
Summer 2026.
Clinic5 → 20
Quantum Medicine Clinic. Booked clients a week, on the same ad budget. It was 5 before. It is over 20 now.
It can go to your normal email. That works fine. A separate email just for leads works better. Then your phone only buzzes when someone wants a price. It is your choice.
What I will not do
Some companies sell you a robot that calls your leads. I will not build you one. A person about to spend $12,000 is deciding if they trust you. They should hear your voice, not a machine.
This does not call anyone for you. It makes sure you know about the lead. And it makes sure the customer knows you are coming.
No robot talks to your customer. You do.
How Meta works now
Three things changed, and almost nobody adjusted for them.
01
Meta picks the people. You pick the ad.
You do not really choose who sees your ads any more. Meta watches who stops for an ad, then goes and finds more people like them. So the ad is the targeting. Change the ad and you change who shows up.
02
One ad in four colors counts as one ad.
Meta puts nearly identical ads together and treats them as one thing. So take the ad that won last month and make four versions of it. Meta learns one thing from that, not four.
03
Nobody can pick the winner up front.
There is no way to know which idea will work before you run it. So you test a few. You keep the ones that work and you drop the rest. Then you do it again next month. The winner always wears out.
Background
Why me.
Nikola KrstinYou deal with me. Not an account manager, and not a junior. Nobody else touches your account.
Ad → sale
I look at the whole path, from the ad to the sale.
I do not stop at the ads. I look at everything after them too. The form, how fast someone calls, and what happens at the estimate. If money leaks anywhere on that path, I show you where. In Arizona the leak was the form. It was too easy, so many people who sent it were not serious. I added a few questions. Then 15 of the next 34 people booked an estimate.
168M
I got people to watch long before I got them to buy.
That is how many times a stranger stopped scrolling for something I made. Twelve years, and 600,000 subscribers. For most of those years I was not selling anything. So the only thing I could get better at was the first three seconds. Your ad gets the same three seconds. That is not a side skill in this job. It is the job. It is a gaming channel, so the topic is far from yours. The skill is the same: making a stranger stop in the first three seconds. See the channel.
MSc
I studied why people say yes, and I wrote my thesis on this exact thing.
My master’s is in Industrial and Organizational Psychology. My thesis was on the psychological triggers inside Meta ads. So I understand both sides. The homeowner who stops for an ad, and the owner who has to pick up the phone. Think about a homeowner about to spend twelve thousand dollars on a patio. He is not comparing your price to another price. He is wondering if he will look stupid in front of his wife when it goes wrong. That is why the ad that wins is almost never the one with the discount in it.
9.53x
I spent my own money on this before I spent anyone else’s.
$20,082 in, $191,309 out, 3,593 tracked sales. I paid for every test with my own money, before I ever charged a client for one.
$20,082spent on ads
$191,309came back
Drawn to scale. The tall bar is 9.53 times the short one.
This is my own Ads Manager. That account pays in euros. The euro numbers on the screen are the same money as the dollars above, at 1.08 to the dollar.
Fit
I turn work down, and here is when.
One company per trade in each area. If I take you, I have said no to the company across town. So we check your numbers together on the call, before either of us says yes to anything.
This works
✓Your finished work looks good in a photo. There is a before and after, or a result worth looking at
✓You want more work than you are getting, and your crews could handle it
✓Somebody at your company will call a new lead back the same day
✓The numbers add up. A $3,000 job means we need a lot of them. A $30,000 job means we need a few. Both can work. We do that math on the call, before you pay me anything
This does not
×Emergency work. Nobody scrolls Instagram looking for a plumber at midnight. That is a Google job
×You want leads but nobody is going to answer the phone. I will not sell you something you are not going to use
×You want me to promise you a number of signed jobs. I will not, because I am not the one selling to your customer
Pricing
What it costs.
You pay me at the start of each month. The first ninety days are the shortest run. After that it is month to month. The money for the ads goes to Meta from your own card.
One area
$2,500 / month
One city or one area. Yours alone. I will not take your competitor there.
+The whole FILTER System, built and run for you
+For ad budgets from $2,500 to $5,000 a month
+Up to 8 new ads a month, across 4 or more different ideas
+I build the ad account and I work in it every day
+The filtering form, and one live sheet where every lead lands with its answers
+Every lead on your phone in seconds, and an email to the customer that says you will call
+A landing page built from nothing, if your numbers say you need one
+A short written report every week
+Once a month we get on a call, and we go through how it is going
Bigger budget, or more areas
We talk
Two cities, a whole state, or more than $5,000 a month of ad money.
+Everything in One area
+More ads and more ideas each month, to match the budget
+The price depends on the budget and the areas. We work it out together on the call
This starts to work from about $2,500 a month of ad money. That money goes to Meta from your own card. It never comes to me. If you cannot spend that right now, tell me anyway. I will tell you straight if it is worth starting.
There is no setup fee. You get the account, the tracking and the first set of ads inside your first month.
The guarantee
We agree how many good leads you get in ninety days, and I sign it.
1. We agree the number
On the call, before you sign anything. Based on your trade, your area, and what one job is worth to you. Not a number out of a brochure.
2. You get it in writing
Before you pay for a single month. You know the exact target before you decide anything.
3. I work for free if I miss it
Say the number is not there after ninety days. Then I keep running your ads for up to thirty more days. You pay me nothing to manage them. The ad money still goes to Meta from your card in that time.
That is not a discount. It is not credit against next month either. It means I keep working. You stop paying me, until the number we agreed is there.
Two things are on you, and they are written in the agreement. Keep the ad budget we agreed running, without stopping it. And call the leads back quickly. My job is to bring you people who want a price. Selling to them is your job. I cannot promise you sales that I am not the one making.
There is no lead number printed on this page, and that is on purpose. A business selling $4,000 jobs needs a different number than one selling $40,000 jobs. So we work yours out on the call, from your own numbers.
Not ready for a full month? You can start here
$1,500
one time, five working days
The 5 Day Diagnostic
+Every ad you are running, and every ad your three closest competitors are running, gone through one by one
+What your competitors are promising homeowners, and what you could say instead that beats it
+The whole path from the ad to the enquiry, walked end to end. Where people land, and how it behaves on a phone
+Three ads written out in full. The script, what to say, what to show, shot by shot, so anyone on your team can make them without me
+A ninety day plan. What to run, in what order, at what budget, what to watch, and when to leave it alone
+A twenty minute video walking you through it, and a thirty minute call for anything else
If by day five I have not shown you at least three specific things that are costing you money right now, you get the full $1,500 back. You do not have to ask. You keep the document either way.
You are never charged for it twice. Do the diagnostic and then keep going, and the $1,500 comes off your first month. Or start a monthly plan right away. Then the diagnostic sits inside your first month and costs you nothing extra.
After you say yes
Your first month, week by week.
Day 1We set up my access to your ad account, or I build a new one. You send me photos and videos of jobs you finished.
Week 1I build the tracking, the form and the first ads. Your ads go live.
Weeks 2 to 4I test the ideas against each other and keep what works. You get a short report every week.
Day 30We get on a call. What worked, what did not, and what I change next.
Questions
What contractors ask me first.
How long until I see leads?
Your ads go live inside the first week. My last turf client in Arizona got his first lead on day one. His first estimate was held on day 19. Your trade, your area and your budget will change those days, so I will not promise you a date. Month one is for finding out which ad works.
Who pays Meta?
You do, straight from your own card. That money never passes through me. What you pay me is separate, and it is the number on this page.
How much ad money do I need?
About $2,500 a month to start. Below that, Meta does not get enough to learn from. And you would be paying me to watch a small budget. If you are under that today, tell me anyway. I will be honest about whether it is worth starting.
What happens if it does not work?
We agree a number of good leads for the first ninety days. I put that number in writing before you pay for a month. If the number is not there at the end, I keep running your ads for up to thirty more days. You pay me nothing to manage them. Two things are on you in that time. Keep the budget running, and call the leads back quickly.
Who actually calls the customer?
You do. Or whoever on your team makes the calls. I do not put a robot on the phone with your customer. My job is to make sure you know about the lead right away. And to make sure the customer knows you are going to call.
Who owns the ad account?
You do. I work inside it with partner access. If you ever leave, everything stays with you. The account, the ads and all the data.
Are the leads shared with other companies?
No. Some lead sites sell the same lead to several companies at once. The people who fill in your form asked you, and only you.
Do you use AI?
Yes, for the fast, boring parts. It helps me make more versions of your ads from photos of your own jobs, and it puts your numbers together for your weekly report. It never picks which ads run. I do. It never calls your customers. You do. It never makes up a job you did not do. And it never counts your leads toward the number I promised. I count them by hand.
What do I get besides the ads?
The ad account, and the tracking inside it. A form that stops people who are only looking. One sheet where every lead lands, with their answers next to their name. Every lead goes straight to the person who makes the calls. The customer gets an email that says you will call. You get one reminder an hour later. A landing page, if your numbers say you need one. A written report. And a call once a month.
Do I have to film anything?
Most of the time, no. I build the ads from photos and videos you already have, from jobs you finished. If we do need something new, I write the script and the shot list for you. Then you film about two hours on your phone. You can spread it over the whole month.
Why is the diagnostic $1,500 if you give the money back?
Because it is five working days of real work. By day five I have to show you at least three specific things that are costing you money right now. If I do not, you get the full $1,500 back. You do not have to ask.
Will you work with my competitor?
No. One company per trade in each area. If I take you, I have said no to the company across town. That is also why I turn work down.
What do I get every week?
A short written report with plain numbers. Once a month we get on a call. We go through what happened, what I changed, and what comes next.
Is the follow up another thing I have to pay for?
No. There is nothing extra to buy. There is nothing new to log into. It is part of what you already pay me. I set it up in your first month.
Are you in America?
No. I am in Novi Sad, Serbia. My clients are in America. I answer email within one working day, and I take calls in your hours, not mine.
Can I stop?
Yes, after the first ninety days. Ninety days is the shortest run that gives the ads a fair test. After that it is month to month, and you can stop whenever you want.
See if your area is still open.
Tell me your trade and where you work. If it is not a good fit, I will say so. That is the whole reply.
1I read it myself, within one working day.
2If your area is open, we book a short call at a time that suits you.
3On the call we do the math with your own numbers. If it does not add up, I tell you.
